Welcome to SBR Creative Media

SBR Creative Media advises radio stations in the USA and Canada in Triple A/Adult Rock, Alternative, Modern AC and Classic Rock formats. We are Adult Rock experts with 35 years experience in radio.

We advise radio stations on overall branding, programming, music selection and scheduling, promotions, marketing, research, Arbitron analysis, talent development, and the constantly changing media and technology choices for consumers.

This quote describes the SBR philosophy: “Outsiders are usually pretty ignorant about how things work in a company.  That’s good.  That means they can ask the sorts of questions other people in the company are unwilling to ask.  They can talk about the elephant in the room without offending anyone.  And often, they can see things that are impossible for a company’s veterans to see.”– from the Bogusky/Winsor book Baked In.

Beyond advising radio, SBR produces and licenses CD projects for radio stations and produces custom internet music channels for radio stations and other businesses under the Custom Channel brand.

Advising – Branding – Music Marketing – Licensing – Streaming.
When it comes to keeping radio stations connected with listeners,
SBR Creative Media is on the leading edge.

Read the SBR Custom Channels blog.     Watch SBR CONNECTS videos.