About SBR Creative Media

SBR Creative Media advises radio stations in the USA and Canada in Triple A/Adult Rock, Alternative/Modern Rock, Modern AC and Classic Rock formats.

Founded in 1991 by Ray Skibitsky, John Bradley and Dave Rahn, SBR Radio Company (named after the founders three initials) advised radio stations on programming, marketing and audience research. The trio already had many years of broadcasting experience, including being the core of the management team at renowned KBCO in Boulder/Denver.

SBR founded, launched and operated KXPK, The Peak in Denver as one of the first Modern AC/Adult Alternative radio stations in the mid-90′s. In the late 2000′s, Luna Radio, an FM station in Taos, New Mexico, was built, owned and operated by SBR.

Foreseeing the growth of digital audio and the integration of the internet into everyday life, SBR launched Custom Channels in 1999. After initial growth in the broadcasting arena with side channels for hundreds of radio stations, SBR Custom Channels expanded its Internet radio services with custom music and messaging for all consumer websites, restaurants, retail and other business locations where music is important.

Both SBR Creative Media and Custom Channels are headquartered in Boulder, Colorado, in a small, non-corporate, environmentally conscious office where employees don’t wear ties and the area’s best BBQ joint is next door.

For more information on SBR Custom Channels music service, visit www.CustomChannels.net.

Read the SBR / Custom Channels blog.

Radio Consultants – Music Consultants – Radio Broadcasters – Music Supervisors – Internet Radio Specialists – Triple A Radio Specialists

John

Bradley

Co-Founder and co-President. John has 35 years of broadcast radio experience as on-air host, audio producer and manager. He was on the mic and program director of Denver/Boulder's legendary KBCO (with several Program Director of Year awards). His extensive music knowledge from the 1960s to today's new releases is essential when advising radio stations and programming SBR Custom Channel's retail and Internet radio channels. He also writes, produces and voices the messaging for clients.

Dave

Rahn

Co-Founder and co-President. With his experience as Promotion & Marketing Director for world famous KBCO in Boulder/Denver, Dave advises clients on programming, promotions, relationship marketing, advertising, research, audience lifestyle and big picture thinking. As a leading expert in streaming and music licensing, Dave is a speaker and panelist at radio and technology conferences. He is the architect of Custom Channels' digital interactive systems.

Jason Lucero

Jason Lucero Jason is Music Director, our liaison with record labels and artist management companies keeping SBR Custom Channels musically up-to-date. Many of Custom Channel's retail and Internet radio channels are programmed by Jason, including Floyd's 99 Radio. Jason is an audio producer creating the messaging for SBR Custom Channels broadcast, online and on-premise clients; and the Licensing Coordinator for numerous custom and promotional CD projects.

Josh Keesy

Josh Keesy Josh, Director of Operations, keeps the company organized coordinating channel development, client communication and customer service. He is is in charge of the daily management of the vast SBR Custom Channels music database software, reports on audience listening time and music airplay for all channels, handles equipment shipping and maintenance, and oversees projects for broadcast radio clients, such as running HD2 stations.

Tyler Cipriani

Tyler Cipriani Tyler, Director of Technology, has a background is in New Media. He is the architect of the company's web sites. Tyler handles tech support for clients while also doing maintenance and troubleshooting, graphic design, Flash and app development, and promotional material creation. Tyler helps keeps SBR Creative Media and Custom Channels one step ahead of constantly new and updated technology.